Carefully selected fish,
lightly brined
We select fresh fish the day before cooking and soak it in a light lemon brine.
This mellows strong flavors and helps keep the flesh moist and tender.
TOP
Fire. Flavor. Joy.
Premium Korean grilled fish,
cooked over an open flame in a 500°C oven
Grilled fish with crisp skin and moist flesh, served with rice, soup and Korean side dishes.
A meal for families and groups to enjoy together.
Fire. Flavor. Joy.
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Grilled fish is a Korean staple,
but restaurants that specialize in it
are harder to find.
We set out to serve grilled fish at its best,
with just as much care given to the side dishes and the dining space.
어
화
락
A familiar Korean dish,
A brand built to last.
Eohwarak is a premium Korean restaurant brand built around fire-grilled fish and generous set meals.
For guests, it's a meal to come back for.
For franchisees, it's a familiar food concept that doesn't depend on the latest trend.
500°C Clay Oven Technology
Our patented oven technology distributes heat evenly
for deeper flavor and consistent quality.
A complete
Korean set meal
Grilled fish is the centerpiece of each set,
with carefully prepared side dishes
to round out the meal.
Set menus that support
a high average check
From weekday lunches to family meals, company dinners and group gatherings,
our sets cater to a wide range of guests.
A Korean favorite,
all year round
Grilled fish has been a Korean staple for generations.
It's a familiar choice for everyday meals
and family dinners throughout the year.
Fire. Flavor. Joy.
Fire. Flavor. Joy.
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Sales growth over
five months
Sales rose from KRW 44.02M in Dec 2025 to KRW 94.68M in Apr 2026.
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Month 1
44,022,300
Dec 2025
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59,475,400
Jan 2026
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63,793,500
Feb 2026
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84,083,600
Mar 2026
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94,682,000
Apr 2026
Good food,
with profitability in mind
Our actual operating results show steady month-over-month growth.
Proven in numbers
A stable profit structure
Our menu combines year-round appeal with a high average check
to support steady sales and profitability.
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Peak monthly sales
94,682,000 KRW
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Average sales
69,211,360 KRW
December P&L (owner-operated) / assumes a one-person operation
Item
Amount
Share
- Revenue 74,014,240 100%
- Rent 6,380,000 8.6%
- Food & supplies 25,682,941 34.7%
- Labor 17,820,000 24.1%
- Utilities 1,998,384 2.7%
- Fixed costs 398,801 0.5%
- Delivery apps 2,186,951 3%
- Other 2,388,941 3.2%
Net profit
17,158,221
23.18%
* Figures are based on actual operating data from a company-owned store.
Sales may vary by location and how the store is run.
Carefully prepared food.
Simpler kitchen routines.
Our cooking process makes preparation simpler and service more efficient,
without compromising the quality of the food.
The patented technology behind the taste
How our patented
500°C oven
brings out the flavor
The difference starts with how we grill our fish.
The oven’s intense flame and circulating heat cook the fish quickly and evenly,
bringing out its natural flavor. During cooking, excess fat renders,
leaving the outside crisp and the inside moist.
Carefully selected fish,
Our patented
500°C oven
The intense heat cooks the fish quickly,
crisping the skin while keeping the flesh
moist and full of flavor.
Even heat circulation system
Heat circulates throughout the oven
so the fish cooks evenly, with a consistent texture.
The time that completes the flavor:
'just 8 minutes'
With a systematized cooking process and a patented oven system,
anyone can turn out consistent grilled fish in a short time.
Trimming & brining
Preparing the fish
to bring out its flavor
Oil coating
Coating the fish with oil
before grilling
500°C open-flame grilling
Crisp outside, moist inside
→
→
Grilled at
500°C
At Eohwarak, we serve grilled fish
with rice, soup and side dishes
in a comfortable setting.
A full
Korean meal
Dishes to share
A meal made for
sharing
Alongside grilled fish, choose from pot-cooked rice, stews and Korean specialties to put together a meal that suits your tastes.
SIDES
Help yourself to seasonal side dishes
Our self-service bar features side dishes
that change with the seasons. Help yourself to as much as you like.
Pot-cooked Ganghwa Island rice
We use rice grown on Ganghwa Island for our pot-cooked rice.
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Eohwarak Menu
Why they come back — their stories
A meal worth coming back for. See what guests are saying about Eohwarak.
Eohwarak
Interior
Traditional Korean architecture, with a modern touch
A welcoming setting for every visit
Our interiors combine features of traditional Korean homes, known as hanok, with modern design.
From family meals to company dinners, the space suits a range of occasions and gives guests another reason to return.
Private
dining rooms
Our private rooms offer a comfortable setting
for family gatherings, business meals and group events.
A long-term partnership
with our franchisees
Our franchisees' success matters as much as our own.
Helping them run their restaurants well and grow over time is a priority for us.
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Practical support for
running your restaurantSo even first-time owners can run it with ease,
we provide a standardized cooking system and structured training. -
Systems that
ease the workloadConsistent food quality,
with simpler day-to-day operations. -
Growing together —
a brand partnershipThrough ongoing menu development, marketing support
and systematic store management, we build a brand
that grows together with its franchisees.
Drawing on the know-how of Insaeng Agujjim and its 200+ stores,
we provide a structured system and head-office support
to help restaurants run smoothly.
Head-office marketing know-how, shared with franchisees
Official channels that tell our story
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Head-office
YouTube ads -
YouTube
branded ads -
Baemin
brand page support
Through content channels and marketing run directly by head office,
we help franchisees reach customers.
Eohwarak YouTube channel
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The franchise process
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01Head office visit &
consultation
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02
Market analysis &
site selection
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03
Franchise agreement
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04
Interior construction &
equipment delivery -
05
Operations and
kitchen training
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06
Soft opening
and trial service
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07
Grand opening
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08
Ongoing
support
Stores
Our franchise locations.
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A new standard for
Korean grilled fish
I’m Lee Sang-hoon, CEO of Eohwarak.
With a familiar dish like grilled fish, getting the basics right makes all the difference.
We cook our fish in a 500°C oven for crisp skin, moist flesh and plenty of flavor.
We put just as much care into the rice and side dishes,
and into making guests feel comfortable.
We hope to earn the same loyalty at Eohwarak that guests have shown Insaeng Agujjim.
We'll keep choosing good ingredients and cooking with care,
so guests will want to return for years to come.
Thank you for your interest in Eohwarak.
franchise inquiries
Start with
a proven brand!
Send us an inquiry and we will be in touch shortly.
